News

[ANSWER] BUS 400 MILESTONE TWO GUIDELINES AND RUBRIC

Danny Green

05 Feb 2026 — 5 min read

BUS 400 Milestone Two Guidelines and Rubric

Overview

Completing the Business Model Canvas Template is an exciting milestone, opening the door to new possibilities for your idea. The next step is to develop a Business Model Canvas (BMC) slide deck for review by the project manager consultant, as referenced in the Module Four assignment.

Creating a slide deck is more than just organizing information—it’s about crafting a clear, engaging, and visually compelling presentation that brings your idea, service, or product to life. A well-designed deck captures your audience’s attention, showcases the value of your idea, and inspires confidence, helping drive critical decisions and support for your project.

Scenario

To help you develop a clear and well-supported business model, use research from sources such as GlobalData Explorer, Yahoo Finance, or the company’s website. Based on this research, you are tasked with making educated assumptions about the following aspects of your selected company:

Resources: Identify the assets available to support the project.
Partnerships: Outline key alliances or collaborations that will contribute to the project's success.
Cost Structures: Determine the expenses that must be accounted for.
Marketing Strategy: Explain how the product or service will be promoted.
Value Delivery: Specify whether the product will be sold online, in-store, or through both channels.
Unique Value Proposition: Highlight what sets the product apart and how it appeals to a specific target market segment.

These elements will form a strong foundation for your business model and demonstrate its feasibility. Keep in mind that a well-crafted BMC slide deck can be instrumental in aligning a new product or service with your selected company's diversity, equity, and inclusion (DEI) and corporate social responsibility (CSR) goals, which you will address in your course project in Module Seven.

All nine segments of your redeveloped BMC must encompass elements to achieve new product or service feasibility.

Beyond profitability, other key elements that the experienced project manager stressed were DEI, as well as corporate social responsibility CSR. In the marketplace, companies with diverse project teams get varied perspectives that help the overall project. Just as important, companies that “give back” to the communities they serve do better and are supported by millennial buyers—a big target segment for many companies.

Financials, DEI, and CSR must be addressed in the funding pitch that you will complete as your course project, which is due in Module Seven.

Directions

Create a slide deck that will help you expand on your BMC chart in greater detail by refining how your selected company will create value for itself while delivering a new product or service for customers. Complete the Milestone Two Template linked in the What to Submit section below for this assignment.

Specifically, you must address the following rubric criteria:

Deliver a unique value proposition.
1. Leveraging the blue ocean strategy, what makes the product or service unique?
2. How does it provide a strategic advantage in the marketplace?
Answer key business model questions about the customer.
1. Customer acquisitions
2. Revenue models
3. Price points for the product or service
4. Key activities for the value proposition (product or service)
Answer key business model questions about assets, partners, and cost.
1. Assets available
2. Key partners
3. Cost structures
Create a business model canvas chart. Import your canvas from Module Four.
Clarify your business model assumptions.
1. Check your assumptions
2. Complete the assumptions chart
Prepare to meet customers.
1. Highlight the materials needed
Update your documentation.
1. Targeted segment
2. Type of value delivered
3. How the product is unique
Update your business model.
1. Complete any updates to the BMC chart

What to Submit

Submit the completed Milestone Two Template. Sources should be cited according to APA style.

Supporting Materials

The following resources support your work on this milestone:

Reading: Revenue Models: 11 Types and How to Pick the Right One
This resource provides an overview of revenue models and can be used to help you choose a model for your product or service.

Reading: Bottom-up Sales Forecasting for Pre-revenue Startups
This resource dives into the overarching concepts around forecasting sales, cash flow, selling costs, and expected average selling price per sale.

Milestone Two Rubric

CriteriaExceeds Expectations (100%)Meets Expectations (85%)Partially Meets Expectations (55%)Does Not Meet Expectations (0%)Value

Unique Value Proposition Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerDelivers a unique value propositionShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include details surrounding the blue ocean strategy or how it helps provide a strategic advantageDoes not attempt criterion10

Key Business Model Questions: The Customer Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerAnswers key business model questions about the customerShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include cursory answers or missing componentsDoes not attempt criterion10

Key Business Model Questions: Assets, Partners, and Cost Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerAnswers key business model questions about assets, partners, and costShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include cursory answers or missing componentsDoes not attempt criterion10

Create Business Model Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerCreates business modelShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include incomplete or inaccurate BMC chartDoes not attempt criterion15

Clarify Business Model Assumptions Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerClarifies business model assumptionsShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include incomplete checklist or missing componentsDoes not attempt criterion10

Prepare to Meet Customers Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerPrepares to meet customersShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include highlighted sections that don’t fit the needDoes not attempt criterion10

Update Documentation Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerUpdates documentationShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include incomplete or inaccurate documentationDoes not attempt criterion10

Update Business Model Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerUpdates business modelShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include cursory or incomplete updated BMC chartDoes not attempt criterion15

Clear Communication Exceeds expectations with an intentional use of language that promotes a thorough understandingConsistently and effectively communicates in an organized way to a specific audienceShows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understandingShows no evidence of consistent, effective, or organized communication5

Citations and Attributions Uses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution5

Total:100%